Pay as you go

1 scan credit = 1 question asked to an AI model about your brand. A typical scan with 3 personas per topic and 15 questions per persona uses about 45 credits per topic. You choose how many topics and personas to include.

No. Credits never expire. Buy them once, use them whenever you need.

Domain analysis, topic discovery, brand detection, competitor identification, and persona generation are all free. Credits are only used when you launch the actual AI scan (step 3).

Yes. Each re-scan creates a new data point so you can track your visibility over time. Re-scans inherit your topic, brand, and persona setup - you only pay for the AI questions.